Read Recite Review

| Read-Recite-Review†¦ Remember| A critical analysis; 3R Study strategy| | Nicole Turnbull| | | Transition to University Study – SSS021 Roy Sanders 13 March 2013 Transition to University Study – SSS021 Roy Sanders 13 March 2013 Mark A. McDonald, Daniel C. Howard and Gillies O. Einstein (2009). The Read-Recite-Review Study: Effective and Portable. A Journal of the Association for Psychological Science, Vol 20 No 4, 516 – 522.There are numerous strategies used by students for learning and recalling information from various sources of educational texts. The paper (Mark A. McDonald, 2009) provides evidence why the study strategy; 3R Read-Recite-Review produces mnemonic benefits that exceed those of note-taking and rereading. Two experiments were conducted, students were instructed to learn specific pieces of text using either; reread only (control group), read and take notes (control group) or follow the process of the read-recite-review strategy.The effectivene ss and efficiency of the study strategies were assessed by timing the time taken to complete the reading process and by comparing the results of immediate and delayed testing which utilised free call, multiple choice and short answers to check the amount of information retained. Experiment 1 required students to read factual, simple and short passages which proved that the 3R strategy was more effective using free call of information both immediately and delayed, however these benefits did not show in the results for both multiple choice nd short answer tests. Experiment 2 involved students reading longer and more complex passages, results supported those found in experiment 1. Additionally the second experiment found 3R beneficial over rereading for both multiple choice and problem solving. The results from both experiments concluded that the 3R strategy may promote a deep learning of materials, having benefits beyond improving retention. The study clearly demonstrated that the 3R strategy is an efficient and effective study strategy when used in a controlled laboratory setting.However, the study was unable to establish if the motivation level of students would weaken the processing benefits of the strategy. As Daniel, Howard and Einstein state if learners are in a more motivating setting and consequently are more conscientious in their study activities, would the effects of 3R be attenuated? The experiments were performed using psychology students who participated either as part of a course requirement or for money, however students in all fields of study utilise study strategies.The motivation of students is again questioned as the I believe the personal benefit would be greater in a real life setting as opposed to receiving a monetary value to participate with no personal impact from the result achieved. Therefore I think the study should be repeated using a range of students from various courses/fields of study, using more real life motivators. In additio n, I suggest testing the 3R strategy using spaced presentations of learning materials as opposed to information being presented in one sitting in order to test the effectiveness on longer term retention.

Appearance Vs Reality Essay

Throughout life we are constantly seeing new perceptions of things and in turn constantly changing our perception of reality. The Key concepts of Appearances and Reality were explored through the use of Paradox, Point of View and Verisimilitude, within the texts The Truman show (Peter Weir) and Relativity (Escher). These concepts were used to effectively portray the key differences, and deeper meanings of Appearance and Reality. The way in which we view an object, situation or concept, greatly affects how we interpret its reality. This concept is explored by using Point of view to change the viewer’s ideas about the True reality of within the Truman show. The whole idea and notion of our reality is based upon what we see, what we grow up with. We learn from a young age what we see isn’t always the truth, and therefore we adapt our reality to what we already know. This is the same for Truman Burbank, a 33 year old average man. He is the unknowingly star of a television show all of his life. Everything he does and says is recorded and televised uninterrupted 24 hours a day, 7 days a week. Like us Truman has never questioned his life as his point of view has never been given the opportunity to change. That was until a series of incidents occurred that changed his Point of view. A key change in Truman’s point of view is when a series of onset glitches lead him to see a different reality that clashes with what he knows. These events lead him to become erratic and quite demented (Evident by the erratic car trip with Meryl), eventually leading to a point where Truman has Meryl by the throat with a set of dicers and Meryl screams’’ Somebody do something’’. This quote leads Truman to the core belief that there is something wrong with his reality and that he will not stop until he finds out what is real and what is not. This eventually leads him to the point in which he leaves the T. V set and has discovered the through a new point of view his true reality. This is Through the use of Point of view; the audience is able to observe how changing views can lead to a new reality. Reality or the Truth can be very hard to identify from an Appearance. The concept of Verisimilitude is very evident in Escher’s Relativity through the use of conflicting images and vectors to reveal the hidden truth. Escher’s relativity is an image that at first is very perplexing. A series of staircases intertwined in what appear at first to be impossible. The image can actually be viewed in different points of view, each of which changes the intention of what is real, and what is not within the image. E. g. persons are waking up/down a staircase and when the image is rotated, they are now walking upside down and defying gravity. The way, in which we observe it at any angle, an object within the image is wrong. The almost impossible picture, riddled with false appearances has still got reality within it. Using verisimilitude we are able to see that although the image has several false appearances, one of them must be the true reality, otherwise the image could not exist. The problem for the viewer though , is how can we judge one false truth as more real than the other, this means that no matter what our first appearances are always not going to reflect the true nature of the reality around us. The Truman show explores the Paradox of appearance and reality, and how that changes our final point of view towards a situation. In the Truman show we start off with the interviews of the cast, this is our first insight into how the show operates. A key quote which sets a paradox within the film is when Truman’s best friend Marlon says ‘’Nothing you see on this show is fake. It’s merely controlled’’. This is contradictory to the very nature of the show, it’s a show which is meant to have the Truth in it, e. g. (TRUE MAN), he is the reality of the show and yet his reality is a false appearance. How we never question the nature of reality is also explored when Christof the director says ‘’ we accept the reality with which we are presented’’. This is another paradox as we explored before a false reality is also representative of the truth. Truman himself is accepting of the reality he is presented because he initially never had a reason to change his point of view. But through the film the paradoxes of the false reality and the Truth clash, revealing a deeper truth, which is revealed at the end of the film to Truman. The use of a Paradox to reveal a hidden truth between Appearance and reality is effective within the Truman show as it allows the Audience to change their point of view and observe how it is changed in others. The composer Peter Weir (The Truman show) and Escher (Relativity) both used Point of view to change the perceived reality of the persona and the viewer. Paradox and Verisimilitude are both mechanisms for the changes towards a true reality and are used by each composer to explore effectively the differences and similarities of Appearance and Reality.

Internalization theory best explains CEMEX’s FDI Essay

1.Which theoretical explanation (or explanations) of FDI best explains CEMEX’s FDI? 1.Internalization theory best explains CEMEX’s FDI because CEMEX entered into many countries and bought domestic cement businesses instead of licensing. CEMEX has a great system and needs to protect it from competitors. 2.What value does CEMEX bring to a host economy? Can you see any potential drawbacks of inward investment by CEMEX in an economy? 1.The value is that CEMEX has a â€Å"Midas touch† that transforms a cement business into a thriving business. This brings great stimulation to the host economy and also helps in the construction field, which in turn helps to build cities and civilization. No, CEMEX would do well to invest inwardly, yet, CEMEX is better at acquisitioning businesses. 3.CEMEX has a strong preference for acquisitions over greenfield ventures as an entry mode. Why? 1.Acquisitions are solid because the business in the host economy already knows the demographics and the market. CEMEX just has to make the business better with little research. A greenfield venture would prove risky and not cost effective. 4.Why do you think CEMEX decided to exit Indonesia after failing to gain majority control of Semen Gresik? Why is majority control so important to CEMEX? 1.A licensing is very dangerous. CEMEX only have a 25% push with Semen Gresik. It did not have full control and the methods of CEMEX would be exposed and vulnerable to be stolen. CEMEX has a great system and does not want anyone interfering. 5.Why do you think politicians in Indonesia tried to block CEMEX’s attempt to gain majority control over Semen Gresik? Do you think Indonesia’s best interests were served by limiting CEMEX’s FDI in the country? 1.Indonesian politicians did not like the possibility of CEMEX taking over the cement market. Their interests were in domestic businesses and protecting the â€Å"purity† of their economy. No, Indonesia would have benefitted greatly if CEMEX was allowed an in. 6.What is CEMEX doing today? Do they still engage in FDI? 1.â€Å"MONTERREY, MEXICO- OCTOBER 8, 2010 – CEMEX (NYSE: CX), announced today that pursuant to the exercise of a put option by Ready Mix USA it will acquire its partner’s interests in the two joint ventures between CEMEX and Ready Mix USA which hav

Operations case Study Example | Topics and Well Written Essays - 1250 words

Operations - Case Study Example Discuss about the initial floor plan of the Waterloo Mongolian Grill and the proposed design. (Exhibit 4) There should be continuous collection of feedback from customers and complain should be addressed as soon as possible. The proposed changes on design of the second restaurant should be continued to be checked against the current restaurant and see if it is still viable. John Butkus who is the owner of Mongolian Grill Restaurant located in London, Ontario needs to make design decision for his second restaurant in Waterloo, Ontario. (Silk and Haywood 547). Despite the first restaurant being a success, he needs to makes some changes to the new restaurant to be able to accommodate many customers and reduce the delays while serving customers. The existing restaurant is small in size and cannot receive reservations. John wants to have a unique concept to outdo the other competitors. 1.) Immediately call a meeting with the staff of Mongolian Grill Restaurant and explain to them the major design decision that is need in the second restaurant in Waterloo, Ontario. Currently, Mongolian Grill Restaurant is faced with the challenge of limited capacity and low speed of customer service. (Silk and Haywood 548). The staff will explain to the new customers the features of Mongolian Grill. These features are creation of environment for entertainment and interaction, involving customers in the preparation of meal and a lot of food which is healthy and fresh. New customers will be explained about the three food preparation stations which are food bar, the sauce, oil and spice bar, and cooking station.( Exhibit 1) 2.) Take notes on the attendance of the customers during different nights, the average trips a customer makes during dinner and the average time taken by each customer to be served. As the interactions with the customers continue, the staff shall take notes on number of customers who come each night.

Hospital Scenario Essay Example | Topics and Well Written Essays - 2000 words

Hospital Scenario - Essay Example This happened wrong-patient-wrong-medication happened because I did not ensure the Five Rights, which are the right medication, the right dose, the right patient, the right route and the right time. I did not check the patient’s identity and double-check her medications. I became too complacent and did not verify the patient’s name, date of birth, allergies, a unit record number and ID arm-band with the date on the patient’s medication chart (Crisp & Taylor, 2005). I also failed to inform the patient of the name of the medication that the doctor gave her. I was too preoccupied at the right time she should take the medicine that I lost track of the right medication for the patient. I also did not ensure the right procedure of preparing a medication. I missed comparing the label of the medication with the prescription on the medication chart when getting the Daonil tablets. I even forgot to wash my hands prior to the preparation of the medication. In addition, I sh ould have checked Miss Irwin’s medication chart as soon as the patient requested to have her Daonil tablets because patients are usually familiar with their medication (Galbraith, Bullock & Manias, 2003). Although at this point, I should have checked with the doctor because the patient is asking for a different medication from the one on the medication chart.  To understand the situation better, I need to know how to manage and prevent mistakes in giving the right medication for the right patient at the right time.... In addition, I should have checked Miss Irwin's medication chart as soon as the patient requested to have her Daonil tablets because patients are usually familiar with their medication (Galbraith, Bullock & Manias, 2003). Although at this point, I should have checked with the doctor because the patient is asking for a different medication from the one on the medication chart. What information do I need in order to understand the situation better Why is this information relevant and to whom (collect and analyse relevant data) To understand the situation better, I need to know how to manage and prevent mistakes in giving the right medication for the right patient at the right time. First, the five rights is the most important way to prevent mistakes in giving medication since medication errors tend to occur when a nurse pays little attention to the five rights (Dennison, 2005; O'Shea, 1999). Right patient: Always check the patient's identity, such as the patient's name, date of birth, allergies, unit record number and ID arm-band comparing this with the data on the patient's medication chart (Galbraith, Bullock & Manias, 2003; Ignatavicius, 2000). Right drug: Double-check the label and the right dosage of medication and any particular order in the medication; compare this with the data on the medication chart. Inform the patient of the name of the medication and should the doctor fail to explain why this is given to her, the attending nurse should be ready and able to give details as to why this is given. This gives a patient a chance to prevent or inform the nurse about a possible medication error. A nurse should also have enough information on medications, such as the effect, adverse reactions

Domestic and Nominated Subcontractor Essay Example | Topics and Well Written Essays - 2000 words

Domestic and Nominated Subcontractor - Essay Example Domestic Subcontractor Domestic subcontractor is one whose selection and appointment is completely taken care by the main contractor. The employer plays no part in the selection or the appointment process except for giving consent to the selection and appointment if it is required under the contractual agreement between the employer and main contractor1. Roles and Responsibilities of Employer The roles and responsibilities of an employer with respect to a domestic subcontractor are very limited. The complete responsibility of a domestic subcontractor lies on the main contractor. The employer will play no role in the selection and appointment of a domestic subcontractor, until and unless it is required by the terms and conditions in the agreement. The employer shall be responsible for the subcontractor only if it is stated with a particular condition in the contract. Nominated Subcontractor As per the FIDIC 1999 red book, the definition of a nominated subcontractor is as follows: â₠¬Å"Nominated Subcontractor† means a subcontractor: a) Who is stated in the contract as being a nominated subcontractor, b) Whom the engineer, under the clause 13 [Variations and adjustments] instructs the contractor to employ as a subcontractor2. Nominated subcontractor is one where the employer approves, selects or nominates a contractor to carry out a specific task or a subcontract. In order to understand the roles and responsibilities of the employer with respect to a nominated subcontractor, it is first necessary to understand the reasons behind using such a system. There are numerous benefits associated with nominating a subcontractor for an employer. One of the main benefits is that the process of nominated subcontractor gives the employer certain control over the selection of suppliers or subcontractors. This control over the choice and the required performance from the subcontractor ensures certain level of quality for the employer. This privilege is without having to be directly involved with the subcontractor. The choice of subcontractor is entirely rested with the employer even though the main contractor needs to approve the subcontractor. Another benefit is that the employer need not get into any contractual agreement with the subcontractor. This is because the nominated subcontractor will enter into a contract with main contractor and not the employee directly. Hence, the employer will not have any contractual arrangements with the nominated subcontracts. Also there are other reasons that might be responsible for the nomination of a subcontractor such as the proven track record of nominated subcontractor, low pricing or high quality or even certain combination of the two, long term relationship between the employer and subcontractor, etc. The employer can also have a say in the terms and conditions of the subcontractor such as pricing and scope of work. One of the specific situations, where nominated subcontractors are used is when there is a need for a subcontractor to start working prior to the appointment of a main contractor. Such a situation would arise when a specialist task takes more time to complete than the actual construction programme. Hence, in such situations it becomes very beneficial to use a nominated subcontractor. Roles and Responsibilities of Employer Following are the roles and res

Immigration reform Research Paper Example | Topics and Well Written Essays - 500 words

Immigration reform - Research Paper Example The United States Immigration Reform is focused on the population of immigrants currently resident in America, legal and illegal, aimed at managing the impacts of immigration, especially illegal immigration and overstaying of visas. Immigration Reform originated from the view that immigration has and still is, impacting the United States negatively and began with the 1986 Act. The large numbers of immigrants into the country who come seeking employment have resulted in a reduction of wages for American natives who have lesser skills while the costs incurred in providing such services as education, healthcare among others bear unforeseen negative impacts on the economy. However, the high immigration rate has helped to compensate the low birth-rate and large aging population, helping to expand America’s workforce and their contribution to taxes and government programs for the aging like Medicare and Social Security have helped increase America’s help support (Schmidt, She lley and Bardes 575). The 2012 Immigration Reform is influenced by the Republican and Democratic leaders’ positions that support a STEM immigration bill, and the IEEE-USA’s fight for a high-skill visa reform. This 2012 Immigration Reform package includes such propositions as the issuing of 45,000 to 55,000 new green cards for international; graduate students, putting an end to country-cap restrictions within the EB visa program for skilled workers, a provision to extradite the family-visa immigrants’ process, and a new entrepreneur’s visa program for immigrants with plans to set up businesses upon immigration (Harrison). The proponents of the Immigration Reform believe that it presents an opportunity for legalization of undocumented immigrants and shall help to end workplace immigration raids. The proponents of the Reform propose securing of the United States which they view as a chance to stem cross-border violence. Their proposal

Ammendments to the bill of rights of the US Constitution Essay

Ammendments to the bill of rights of the US Constitution - Essay Example Bill of Rights is the synonym of freedom to American citizens. The rights and freedoms that are covered under the Bill of Rights involve, Freedom of Speech, Freedom of the Press, Freedom of Assembly, Freedom to keep and Bear Arms, Freedom of Religion and Protection for that Accused of Crimes. Other crucial rights covered by Bill of Rights include Freedom to petition as well as the rights to save themselves from unreasonable search, seizure and cruel and unusual punishment. Citizens of United States are also entitled to the rights against compelled self-incrimination. The Bill of Rights limits the powers of the federal government in United States. These restrictions on the rights of the government boost up the rights of the citizens, visitors, and other temporary residents in the nation. Bill of Rights guarantees several crucial enumerated rights to the citizens. These amendments also control the government from making any new laws that respect the establishment of religion. These ame ndments also ensure that the government does not seize anybody’s life, property or freedom unless it happens by the processes of the law. Bill of Rights ensure that the Congress do not make any citizen deprive of his life and liberty. In the matter of criminal cases only the indictment by grand jury can deal a capital (infamous) crime. These special freedom rights ensure a speedy public trial on these cases using a local or impartial jury. These rights also ensure there never occurs a double jeopardy. The Fifth Amendment upholds the rights of people in this case. Majority of the Bill of Rights were applied to the nation by a sequence of decisions that include the due process clause of the Fourteenth Amendment. These were included after the American Civil War. The Bill of Rights is a fundamental symbol of the freedom, liberty, independence and choice of the nation. Bill of Rights was first prepared in 1789 by James Madison and was drafted during a period when there happened nu merous ideological misunderstandings between Federalists and anti-Federalists. These ideological conflicts had started since the 1787 Philadelphia Convention. These conflicts and the associated problems questioned the Constitution's ratification. The Bill of Rights is closely associated with the 1689 English Bill of Rights, George Mason's 1776 Virginia Declaration of Rights, English political documents like Magna Carta (1215) and the other important documents that were associated with the natural rights. The Bill of Rights answered all questions related to the freedom of citizens and was a big challenge to the celebrated founding fathers who completely forgot to include the basic principles of human liberty in the constitution. The Bill of Rights is too important for American citizens, American law and the government. You can find a copy of the Bill of Rights available for public display in the National Archives in Washington, D.C.. There are fourteen original copies of the Bill of Rights. December 15 is considered as the ‘Bill of Rights Day’ as per the declaration of the Former President Franklin D. Roosevelt. The Bill of Rights ensures any abuse of power from the part of the government. Citizens enjoy various types of freedom through the Bill of Right

Critical analysis on any article from FORTUNE magazine Essay

Critical analysis on any article from FORTUNE magazine - Essay Example However, this does not spell doom for advertisers because IPTV can also, like the internet, customize its advertisements to the viewer's preferences and TV watching habits. This makes it easier for marketers to make sure that their message is delivered to the select audience for whom it was intended, and IPTV therefore, can be a "godsend" for advertisers. At the moment, IPTV has not penetrated into the mass market, but this will surely change by next year. And the advertising industry is all set to take advantage of this as big companies are looking for alternate marketing channels owing to the lackluster response and growth in the conventional advertising medium: network television. Products such as TiVo ensure that consumers are not exposed to any advertisements. The Internet has also significantly altered the advertising media mix because when advertisers place their messages on popular Web portals and sites, they end up reaching a much wider target audience in a cost-effective manner, as compared to TV which is expensive, and where the audiences are shrinking every passing year. What IPTV promises are these targeting and measurement capabilities in the form of a point-to-point service, where every television in a house

Autobiography of a Classroom Essay Example for Free

Autobiography of a Classroom Essay I am a very big classroom in a well-known public school. I cater to needs of the kindergarten class of the school, accommodating I think about eighty five children, a big number isn’t it? I understand that I am the best looking room in the school as, the very small children study here. I am very attractively decorated so that the little ones like to come here every day. The room that is me – is decorated with beautiful coloured pictures. The walls are a blend of some colours I do not know the names of. The furniture that is placed in the length and breadth of the room consists of small round tables to seat four children on each table, and the chairs are also tiny. That is not all, all the furniture is a mixture of many colours. When the children come inside the class they almost fight to sit on certain chairs. That makes me understand that they like the colours and fight for their favourite colours to sit on. At the top two ends of the length of the classroom there are two bigger tables and full size chairs for the teachers to sit. Since there are so many children there are two teachers while in other classes there is only one each. I am a treat for everyone to see. My pleasure knows no bounds when everyone who comes inside the class, admires me, appreciates my get up and the colours that don me. I have the twin advantage of being the most beautiful room in the school and also having the cutest of children coming to spend their time with me. Thus, my life is full of beauty, colour, noise and laughter and at times of course also crying and howling of the children. At times some new entrants to the school come to me with their mothers and, cry as if they had come to the slaughter house to be butchered. At such moments even by heart cries for the little ones and I wonder why man makes these little children come to study if they do not want to. I of course do not know how important studies are for human children, I only feel sad seeing the children cry. My life is full of a very busy schedule though very interesting. The routine of my daily life is so busy that, I do not get any relief for quite long hours. In the morning as early as 6 a. m. wo sweepers come open the lock of my room or rather me, and off they start working on me. They sweep my floor, squab it, dust each and every piece of the furniture in me. Thus, I get alerted as soon the room is unlocked. It is not even 8 a. m. when the little brats start pouring inside my body’s doors. At times they enter with so much noise that my whole body feels the rattle of it all. Their movements are so loud that now, I cannot even think of any rest. School bags get flung, tiffin boxes are strewn all about, water bottles are kept just anywhere and there is a lot of commotion all over. Soon the maid enters the room and keeps everything in order and my appearance at once improves and I look tidy and well kept. For these small ones the school hours are just three from, 8 a. m. to 11 a. m. These three hours is my duty time, and just is the time when I also get the day’s entertainment. Being a classroom for the Kindergarten children I get a great chance of hearing conversations between the teachers and the parents. Since this is the first time their children have entered school, parents devote a lot of time to talking about the school and its standards. At times I find that some parents are just too critical and, inspite of getting all the best in this school they always seem to be unhappy and dissatisfied with something or the other in the school. Such parents keep lecturing about things missing in the classroom, the school or even in the playground. When I hear such complaints, my heart sinks and I wonder if they will allow or not allow their children to come to me any more,. For such conversations I have understood that, these days parents pamper the children too much, and it seems that they can never yes, never be satisfied. I am quite surprised to see the vast difference in opinions. While on the one hand I, and also many parents think that I am very beautiful, well kept, and decorated, others of the same clan are always complaining of many defects in my appearance. This gives me a feeling of depression and I do wonder if I can do anything in the matter. After some thinking bouts, I realize that, I can do nothing to satisfy these unhappy parents. I am just here in the hands of the school authorities and stand here as and how they keep me. My working hours are just six, from 6 a. m. when sweepers enter to say 12 noon when I am locked after all children go. After my duty hours I just relax but also feel lonely. No matter what is said about me, I am thoroughly enjoying my life in the cute company of little children. Their company makes me also feel young though now I am quite old. Every summer vacation I am painted afresh, my furniture is painted, and, I am ready to welcome my little friends, new and old with a new look, new enthusiasm and renewed vigour. I pray that my life is forever allowed to remain so interesting and so relaxed. I just love all the children and teachers who come here to me, to work and play in the restricted area within my four walls.

Balance Sheet Analysis Of The Coca Cola Company Finance Essay

Balance Sheet Analysis Of The Coca Cola Company Finance Essay Introduction: Coca-Cola The Coca-Cola Company is one of the worlds largest and most diversified nonalcoholic beverage companies. It owns or licenses and became market leader with more than 500 beverage brands, prominently sparkling beverages. It also have a variety of still beverages like waters, juices, enhanced waters, juice drinks, ready-to-drink coffees and teas. Moreover, it has sports and energy drinks too. Along with Coca-Cola their identity drink, Coca-Cola owns four of the top five most famous nonalcoholic brands including diet Coke, Fanta and Sprite. Coca-Cola is one of the most valuable brand names in the world. Finished beverage products of Coca-Cola brand have their origin from United States since 1986. Coca cola has the worlds largest distribution system for beverages. They operate though company owned or controlled bottling operations. Approximately 55 billion beverage servings are sold worldwide each day, Out of which approximately 1.7 billion belong to coca cola   Coca cola attributes their success to its ability to connect with consumers desires, needs and lifestyles. That is the reason why the firm provides its consumers with a plethora of options to choose from. The company uses its assets its brands, unrivaled distribution system, financial strength, talent and strong management commitment-to create value for its stakeholders and associates. Financial Statements Balance Sheet Asset Current Assets Current assets usually include cash and some other type of assets that usually get converted into cash with normal course of time within an operating cycle. Operating cycle is important terms in current assets as it refers to a period between acquisition of raw material and cash realization cycle time of finished goods sale. Operating cycle usually posses cash cycle and inventory cycle which also shows the amount of current asset and current liability which affirm usually have. More the cash conversion cycle, more will be inventory therefore current asset and less of real revenue. Seeing this can say that there is 20% rise in current assets. It rose from $2354mn to $2650mn. Cash Cash is just money available for any contingency. Company kept it just as a buffer to meet their short term liquid fund need. It is usually listed a first item in balance sheet as it is highly liquid and normal accounting rule suggest listing as per descending order of liquidity.Cash and cash Equivalent has increased as compared to last year from $7021 mn to $8517 mn in 2011. Short term equivalents has also increased from $2130 to $2682 mn Marketable Securities These investments are kind of temporary investments usually made from extra cash company have. These are highly liquid can be cashed anytime that is why they can are usually considered cash equivalent and also comes in category of Current asset only. Sometime it is done due to government obligations only. Here seeing the Coca-Cola Marketable securities we can say that it gets doubled in 2011 than 2010.Figures changed from $62mn to $138mn.Usually Marketable securities and other assets constitute a tradable securities. This tradable security has taken a huge jump from last year to this year. It has changed from $61 to $209. This more than 200% change has shown that company has fairly utilized it extra cash to get some interest and monetary benefit. Accounts Receivable Simply, accounts receivables are the sum owed to a firm and are written on balance sheet by use of promissory notes. Account receivable is bills owed to you by your customers. They magnitude depends upon the collection ways company have and credit period company has. This is the actual amount yet to be collected from customers. From the given figure below in the table we can say that account receivable has been increased from $3700 to $4400 in last one year. This means that company has either increased the collection cycle or its started giving more good on credit to fight against competitors. Inventories Inventory are the good company has unsold or unmade into final product. Inventory is of different types like raw material, semi-finished goods and finished goods. Usually inventory is not good as this is the product which is their left unsold and their cost incurred in raw material and processing are the cost you losing as opportunity cost. From the below figures we can say that Companys raw material inventory more or less remains the same but companys finished goods inventory has increased from $1029 to $ 697.This means that company has either made extra goods than it can sell or Coca-Cola was not able to sell as per the last years estimates. Prepaid expenses There are expenses like payments need to be given for service we have availed or the payments we have to give for the supply of materials. These payments are sometime made in achieve supplier loyalty or goodwill. Companys prepaid expenses shows an increment from $2226 to $3162 which means that company Coca-Cola has prepaid to its supplier or insurance premium more than last year. This strategy companies usually follow to get their supplier be loyal and should supply on time. This strategy also comes into play in case company wants to remove extra hassle of paying insurance premium again and again Investments Investments are kind of cash funds or securities which Company holds for a particular purpose for a usually indefinite period of time. Term Investments usually include stocks Bonds corporate hold another company, Real estate Mortgages that corporate hold for income-producing aims. Money that corporate may keep holding for pension fund. Investments can be either amortized cost or have fair value. Investments usually in debt securities for which Company has positive intent and has ability to hold till maturity are usually carried at kind of amortized cost and generally classified as held-to-maturity .Those not coming in this category are generally carried at fair value and can be classified as either available-for-sale or trading. Trading securities are reported as either marketable securities or other assets in our consolidated balance sheets. Coca-cola Investment patterns shows that they have major portion of their investment mainly in Equity method Investment. Their investment in equity is around 10% of the total asset and 90% of the total investment Property, Plant and Equipment Property, Equipments and plants are the real fixed asset and always come under this category. Plant asset include buildings, land, equipment and machinery which are generally used in business operations. These things usually stay for a longer period that is why they are called fixed asset and their requirement usually doesnt change with the number of unit manufactured. On December 31, 2010, date of balance sheet reference, the carrying value of Coca-Cola equipment, plant and property has net of depreciation that was approximately $14727 million which was around 20 percent of Coca-Cola total asset. Usually, this dip is caused by depreciation, impairment loss and revaluation of assets. May be even in Coca-Cola is he same reason. Intangible Assets: Goodwill, Trademarks and Others Intangible assets are usually classified into three categories: Intangible assets having definite lives subjected to amortization, Intangible assets having indefinite lives that are not subject to amortization, Goodwill. Usually, for intangible assets having definite lives, Impairment test must be performed to check out whether accounted value is correct or not as many of these highly valuable intangible assets lose their value with time due to obsolescence. The following table carries values of intangible assets that got included balance sheet (in millions): Coca-Colas Intangible asset shows in table that their goodwill is the major thing which they can boast of. Goodwill constitutes 16% of all the intangible assets which is logical only seeing the greatly history of Coca-Cola since 18th Century. Bottles franchise rights come close second with 10% of all intangible assets. By the way most of these intangible things are not recoverable until and unless somebody buys it. Other Assets At the time of preparation of balance sheet, there are conditions that the asset cannot be classified into any of the category such as investments, current assets, intangible assets or plant assets. These types of assets are therefore listed on balance sheet under section other assets. Seeing Coca-Cola Balance sheet and Notes thereafter we can say that these unclassified other assets also increased in last one year by around 10%.It got changed from $1976mn to $2121mn in 2011. Liabilities Liabilities are the sum which company is obliged to pay. For Coca-Cola, the liabilities are like given below: Contingent Liabilities Three examples of contingent liabilities include Warranty of companys products The Guarantee of other partys loan The lawsuits that is filed against a company Basically, Contingent liabilities are considered potential liabilities. Since they are dependent upon future events occurrence or nonoccurrence, they can or cannot get converted into actual liabilities. Coca-Cola has, as can been through its Contingency liability Note snapshot, has contingency liability due to Guarantee to its third party customers. Coca-Cola has made some guarantee withn bottlers and vendors regarding buying and selling assurances which can become liability in case company is not able to fulfill his terms already agreed. The amount is approximately $683 mn. Other contingent liability which Coca-Cola has is in term of legal liability. It is a legal obligation as per a company Aqua-Chem which is asking Coca-Cola to pay $10mn out of pocket. This problem get created as Aqua-Chem was earlier owned by Coca-Cola and its now owned by someone else and who is blaming Coca-Cola for some defective gasket-asbestos. Current Liabilities If the company has payable loans then the principal to be paid in next one year is considered as current liability and all the other things will be considered as long term liability in balance sheet. Over and above this, whatever interest is charged as part of loan will be considered in income statement only not in balance sheet. Only the due interest will be considered as liability in balance sheet. Current Liability of Coca-Cola has increased recently from $13721mn to $18508 mn. The main difference has come only because of the maturity of some long term debt company has taken earlier. Long Term Liabilities Owners Equity In finance or accounting, equity is considered as the residual claim or can be said to be the interest of most simple class of investors that have invested money in assets. This is money which is paid to these investors after all the liabilities are paid. If assets are more than liabilities, than it is the case of negative Equity. The owners equity is always subdivided in the balance sheet under the liability column. One of the parts represents the money invested by investors as paid-in capital and any part of retained earning converted into paid-in capital of the company. The other part shows net-earning money usually retained of the company. Usually, stockholders, or owners, dont become personally responsible for the debts that a company contracts. A stockholder can lose his investment most of the time, but creditors cannot look to their personal assets for the satisfaction of their usual claims. Normally, the stockholders can withdraw with cash dividends as an amount measured as corporate earnings. But creditors dont. Stockholders Equity Misc Stocks Options Warrants Redeemable Preferred Stock Preferred Stock Common Stock 880,000  Ã‚   880,000  Ã‚   Retained Earnings 49,278,000  Ã‚   41,537,000  Ã‚   Treasury Stock -27,762,000 -25,398,000 Capital Surplus 10,057,000  Ã‚   8,537,000  Ã‚   Other Stockholder Equity -1,450,000 -757,000 Total Stockholder Equity 31,003,000  Ã‚   24,799,000  Ã‚   Relevant Notes Usually, all the information which is relevant for the investors cannot be included in the financial statement. There is some information in the financial statement which is shown just under a category without any explanation. But as part of Annual report everything should be clear and transparent therefore notes are included. Notes are actually included in order to reveal something of importance in addition to what is already there in the financial statements. Notes can be of importance to the investors who are willing to know more about the company or those who faces problem in understanding the main financial statements. The note reference is mainly to allow clarity in the annual report about the financial statements. Below given statement shows the use of notes in the balance sheet. Here the definition and calculation part of BASIC NET INCOME PER SHARE will be there explained in the notes told to be referred. Significance of structure of Balance Sheet Structure of balance sheet is also important part of the balance sheet. Basic accounting convention shows to present the balance sheet in two major ways. One way to present the balance sheet is to present it is Horizontal presentation (account form). Other form of presentation will be to present it in Vertical presentation (Report form). Though there are two forms, Vertical report form is mostly used and is famous. Disadvantage with the vertical form is that it doesnt confirm typical explanation among investment literature about the balance sheet should have two sides that shows balancing out of two sides. We can see here Coca-Cola has followed vertical form of balance sheet only usually followed by corporate. One more thing is which section should be considered first and which at later point of time. Usually, in asset sections, the accounts are taken in the descending order as per their liquidity Means most liquid asset will be taken first then the next level of liquid asset. In the same way liabilities are written in the order of priority for payment. Usually, in financial reporting, the term short-term and long-term is synonymous or interchangeable with the terms current and non-current items respectively. That is why the asset part of balance sheet of Coca-Cola has followed decreasing form of liquidity. Cash being most liquid followed by marketable securities this is followed by Investments and Intangible assets like goodwill coming at last. These intangible assets come at last because they are the most illiquid fund which cannot be cashed until and unless firm is sold or acquired. Trend Analysis of Coca-Cola of five year duration If we check out the performance of Coca-Cola over five years, we can say that on most of the parameters of Coca-cola is showing consistently downward trend. Current Asset has decreased from $2230 mn to $3800 mn in last five years. Total Equity has been fluctuating in this period of five years from a low of $ -35 mn to high of $ 4500 mn in 2006.Total Asset has been decreasing $23366mn of 2006 to $8596mn in 2010. Good thing is that total liability has also decreased for $ 18000 mn to $5 453 mn. Total Debt has been reduced to its one-fifth in these five years. Conclusion Coca-Cola is doing well in 2010. The company is totally out of slowdown that was there since recession. It has its hard-earned goodwill in the market which the company is cashing through higher purchase making higher profit. Its market Capitalization has reached $153Bn recently and its enterprise value has reached $168Bn in May 2011. The company has became the epitome of globalization with so much of expansion and diversification that Coke is the second most recognized word after Ok.

Nestle Marketing Analysis

Nestle Marketing Analysis This is a report as well as a marketing plan about Nestle and its new product Nescafe Menu. The report is about the Halal food leader ― Nestle (Malaysia) and its activity on how they market their products and sustain their leader position in the current market. Moreover, there will be a detail analysis on the current marketing situation which included SWOT, PEST and financial analysis plus the marketing strategies applied by the company in order to domain the market. The marketing strategies will further the discussion by involving the pricing, product, distribution and promotion strategies. However, the main focus will fall on the company ― Nestle Malaysia, the market of soluble coffee, the brand Nescafe and its new launched products. In addition, recommendations and solutions are provided by the author to solve the current scenario and overcome the problems. Nestlà © (Malaysia) Berhad plays the role as the leader of Halal food manufacturer and the first multinational to voluntarily request for Halal Certification of all its food products when it was first introduced in 1996. Nestlà © is establish in 1912 and public-listed on Bursa Malaysia since 1989. Currently the biggest Halal producer in the Nestlà © world. In Malaysia, Nestlà © employs 5000 people, owns 7 factories and 6 sales offices plus one national distribution centre. The head office based in Petaling Jaya, Selangor. (Nestle, 2008) Nestlà ©Worldwide Nestlà © is a multinational company that leading the global food business. It is founds by a Swiss chemist ─ Mr. Henri Nestle. Nestlà © have the worlds largest food manufacturer and the worlds largest private nutrition research capability based in Switzerland. Overall, Nestlà © present in over 100 countries with 276,000 employees worldwide and 456 factories in 84 countries. Currently, Nestlà © owns over 8500 brands and produce over 10,000 different products. Nestlà © hits the sale of 32 billion products yearly. Furthermore, Nestlà © have 24 Research Development centres worldwide and invest RM5 billion annually on RD. (Nestle,2008) Introduction about the product ― NESCAFÉ ®MENUâ„ ¢ At November 2009, Nestle introduced a new range of beverage to captures locals heart. New Nescafe menu is your menu of Malaysian favourite. Bring home the authentic taste of your favourite coffee shop flavours anytime and anywhere. (Nestle,2009) Key Benefit Nestle provides good quality products with improving nutrition and health benefits under Halal policy benefits everyone especially Muslims so that consumers can enjoy their favourite food or beverage without worries with the Halal assurance promised by Nestle. (Nestle,2010) The introduce of Popularly Positioned Products (PPP) brings affordable nutrition accessible (based on local considerations, food regulations, nutrient deficiencies and public health concern) for society and leads a healthier lifestyle and diet plan with the Nestlà © Nutritional Compass label in all nestle products. (Nestle,2008) Talk about the new Nescafe menu that contains coffee as the main ingredient. In fact, according to Don Howat (2009) coffee is something great because it contains antioxidants. Meanwhile, he hopes that there is a change of the wrong perception ‘coffee is bad for health among Malaysian and able to target non-coffee drinker and increases the consumption of coffee in Malaysia which is consider as low compared to other countries. Current Marketing Situation Nestlà © Malaysia, currently the biggest Halal producer in the world, markets more than 300 Halal products in market, is warranting its appointment as the Halal Centre of Excellence for Nestlà © worldwide. Exports its products to more than 40 countries worldwide with export sales of over RM470 million. Imports Halal products from the 66 Nestlà © factories worldwide that are certified Halal. (Nestle,2010) According to Philip Kotler and Gary Armstrong (2010), differentiated marketing means a firm decides to target several market segments and design separate offer for each. Nestle (Malaysia) utilizing differentiated marketing (segmented marketing) strategy by having several categories of product that means to target different customer. Categories of product in Malaysia: Example of brand name in Malaysia ÃÅ" Coffee and Beverage ÃÅ" Nescafe / Milo ÃÅ" Culinary Aids/ Prepared Foods ÃÅ" Maggi ÃÅ" Milks ÃÅ" Nespray/ Nesvita ÃÅ" Liquid Drinks ÃÅ" Perrier ÃÅ" Junior Foods ÃÅ" Nestle Baby Cereals ÃÅ" Breakfast Cereals ÃÅ" Nestle Breakfast Cereals ÃÅ" Chilled Diary ÃÅ" Nestle Bliss/ Nespray Yogurt ÃÅ" Ice-cream ÃÅ" Nestle ice cream / Drumstick ÃÅ" Chocolate and Confectionery ÃÅ" Kit-Kat / Smarties / Milkybar ÃÅ" Healthcare Nutrition ÃÅ" Nutren Optimum / Fibre / Junior ÃÅ" Performance Nutrition ÃÅ" POWERBAR Performance / Gel ÃÅ" Nestle Professional ÃÅ" Nestle Professional Table 2 : Nestlà ©s categories of product and brand name in Malaysia Adapted from Nestle in your life, our brands, 2010. From http://www.nestle.com.my/nestle+in+your+life/our+brands/ Nescafe commands 70 per cent market share in the coffee segment locally Nescafe practises differentiated marketing too by having 5 different range of coffee (mainstream coffee, healthy coffee, Nescafe Classic and Gold). Simultaneously, Nescafe Menu marketing three different beverages that include Nescafe Menu Tarik, Ipoh White Coffee and Nelso to targets a group of local people (Malaysian) includes coffee lovers and non-coffee drinkers (all age) by offering coffee shops all time top seller. (Don Howat, 2009) Product review for NESCAFÉ ®MENUâ„ ¢ Nescafe Menu Tarik -satisfy your craving for a delicious foamy cup of coffee and indulge in the authentic taste of a tarik. Nescafe Menu Ipoh White Coffee -three minutes are all it takes for you to enjoy a deliciously creamy, smooth and aromatic cup of Ipoh white coffee, anytime of the day or night. Nescafe Menu Neslo -for those who must have your morning cup of neslo before the day can start, heres the one for you with the rich taste of Nescafe coffee and the goodness of chocolate malt, all serve in one delicious blend. Table 2: Product Review of NESCAFÉ ®MENUâ„ ¢ Adapted From Nestle in your life, our brands, beverages ― Nescafe, NESCAFÉ ® MENUâ„ ¢, (Nestle, 2010) From http://www.nestle.com.my/Nestle+In+Your+Life/Our+Brands/Beverages/Nescafe.htm New Nescafe Menu benefits consumer by giving them a big flexibility and in-home enjoyment without stepping out the house to coffee shop for beverages. The new Nescafà © Menu range is available at all leading supermarkets and hypermarkets in 15-pack bags at the recommended retail prices of RM12.90 (The Star Newspaper 2009). Currently, only the white coffee produced by old town is consider as the direct competitor because they having the same product as Nescafe Menus white coffee. PowerRoot and BOH are indirect competitor because they dont have the same (but similar) product as Nescafe Menu yet they are the strong competitor in the market so its important to keep an eyes on the companys activities. Competitive Review White Coffee 3-in-1 Classic by Old Town * Old Town kopitiam(coffee house) had 141 outlet in Malaysia and still growing (old town, 2010). * Rated as Malaysians favourite hang out place for its signature white coffee. * A perfect, smooth blend of original white coffee. Rich, creamy and aromatic, it has a heightened lingering mouth feel (Old Town, 2010). * 15 sticks in a Packet, RM12.90 * The famous Cameron Highland tea * Rated as Malaysias all time local favourite beverage. * Experience the robust, full-flavour of Boh Teh Tarik Kurang Manis with less sugar in each convenient sachet * 12 sachet in a packet for RM7.90 Oligo cereal (6 in 1) by PowerROOT * Nescafes main competitor for soluble coffee range * Cereal drink mixed with a fine blend ofoats,cereal,B-Glucan,Oligofructose, sugar and non-dairy creamer * 12 sachet in a packet for RM12.90 PEST analysis Nestlà ©s PEST Analysis (P)olitical * In support of the Governments efforts to combat non-communicable diseases in the country, Nestle collaborated with relevant NGOs to participate actively during the Nutrition Month Malaysia campaign to promote good nutrition in the community (Nestle, 2008). * Nestle is in full support of the Governments efforts to encourage healthier diets and active lifestyles to help counter problems associated with obesity, diabetes and cardiovascular diseases. We have made significant change to improve our products profile to complement the Governments efforts to create a healthier population (Nestle, 2008). (E)conomic * Flat domestic sales reflects slowdown in local economy and changes in consumer spending behaviour. (Nestle, 2009) * The weak market sentiments due to the global economic slowdown and changes in consumer spending behaviour (spending less and saving more), have some bearing to the Groups domestic business, which remained flat for the period under review. (Nestle, 2009) (S)ocial * Nestle was founded on social responsibility, sound human values and principles more than 140 years ago (Nestle, 2008). * Malaysias majority = Muslim. Consumers trust and confidence on quality and peace of mind for Muslim consumers (Nestle, 2008). * Our interest in Halal was borne out of social responsibility and respect for our Muslim employees and consumers, and today, we are beginning to appreciate the long-term investment we have made in manufacturing and marketing Halal products (Nestle, 2010). * Though it is a global brand, Nescafe is locally produced to meet the taste preferences of local consumers (Nestle, 2010). (T)echnology * Improve innovation technology and supplier development through Halal knowledge (Nestle, 2010) plus innovate renovate nutritious and healthier products using RD expertise (Nestle, 2008). * Every Nestle product undergoes as extensive RD process and a stringent quality standard before it is launched, because we value the trust that our consumers have in us (Nestle, 2008). * Nestle consumers all over the world benefit from world-class manufacturing facilities, the best private RD capability in food and nutrition, international quality and safety standards but with products catered to local preferences (Nestle, 2010). * Our global investment in RD clearly shows Nestlà ©s commitment in innovating and renovating products based on scientific evidence and trials (Nestle, 2008). SWOT Analysis (S)trengths (1) High market share ÃÅ" For instant, Nescafe commands 70 per cent market share in the coffee segment locally as the leader. (Don Howat, 2009) (2) Size, operational efficiency and financial power ÃÅ" Owns 7 factory and 6 sale office at Malaysia with one national distribution centre that involve exportation of Halal product to more than 40 countries. (Nestle, 2008) (3) Wide range of products ÃÅ" Nestlà © owns over 8500 brands and produce over 10,000 different products. (Nestle, 2008) (4) Ability to customize global product brand to local preferences ÃÅ" For example, markets more than 300 Halal products in market, to more than 40 countries. (Nestle, 2008) (5) Strong Research development ÃÅ" Have 24 Research Development centres worldwide and invest RM5 billions annually. (Nestle, 2008) (6) Halal policy ÃÅ" Helps in targeting Muslim by assuring them with all product is Halal and also attract non-Muslim customer at the same time. (Nestle, 2010) (W)eakness (1) Very narrow product line for beverages ÃÅ" Only promotes chocolate malt (milo), coffee (Nescafe) and milk beverage. (O)pportunity (1) New product discover (expanding product line) ÃÅ" The discover of New Nescafe Menu is a good example whereby it also help to expands the range of coffee under the Nescafe brand. In the future, they maybe will produce coffee candy in different flavour. (2) Changing of customer needs/tastes ÃÅ" For instant, customers have more awareness toward their health care and wish to have product that come with low sugar contain thus Nestle can introduces their products with low sugar contain to fulfil customers needs. (3) New technology ÃÅ" To improve the products quality by implementing the new technology and maintain their market share in the industry. (T)hreats (1) Economic downturn ÃÅ" Threaten profit margins and bottom-line. If the firm decides to cut cost, many people might lose their job and social responsibility is frequently put on hold. (Nestle,2008) (2) Entry of new competitor ÃÅ" For instant, the Starbucks also blends into the soluble coffee market with their signature premium coffee. Thus, Starbucks might affect the sales of Nescafe premium range product. Financial Analysis Financial analysis use and transformation of financial data into a form that can be used to monitor and evaluate the firms financial position, to plan future financing, and to designate the size of the firm and its rate of growth (allbusiness.com, 2010). Based on the 5 years statistics (appendix 2), it proved that the company is growing healthy from the year 2004 to 2008. In 2008 Nestle Malaysia post a turnover of RM3.9 billion (approximately) for the year ending 31 December 2008, which represents a 13.5 % growth over 2007. Profit before tax is increasing from year 2004 to 2008. However, the percentage of turnover which is rated as 11.6% in 2007 fall to 11.4% in 2008, due to heavy capital expenditure(which contributed to higher financing costs) (Nestle, 2009). With the implementation of lower tax expenses by government, Nestle (Malaysia) manage to nudge the profit margin after tax from 8.5% to 8.8%. According to Nestle (2009), the Board of Directors has recommended a final net dividend of 80 cent per share, giving a total net dividend proposed and declared for the financial year of 191.19 cent per share that represents a 68.0% increase compared to the previous period and hits the highest in the Groups history. From the balance sheet (appendix 3), we can see that the Nestle group and Nestle Malaysia are growing stronger and having a very positive view about their assets with the increments. Overall, the group have RM1,660,401,000 of asset while the company have RM1,110,879,000 of assets. Furthermore, it achieved a balance with their equity and liability that shows the company is healthy with strong financial. By observing the income statement (appendix 4), the company is making more profit (compared by year 2007 and 2008). Nestle Malaysia hits RM435,269,000 of revenue for 2008 which is higher than year 2007 by increase of RM75,116,000. For the Nestle group the gain approximately RM3.9 billion at 2008 and its better than the previous year with RM3.4 billion. The basic earnings per ordinary share (cent) for year 2008 is 145 while year 2007 is 125. It shows that currently the company is still doing well. Based on the cash flow statement (appendix 5), the available cash of the group and company is decreasing. It is because of the cash is used for heavy financing activities. Group 2008 RM000 Group 2007 RM000 Company 2008 RM000 Company 2007 RM000 Net cash from operating activities 555,972 290,657 401,005 226,134 Net cash from investing activities (185,696) (100,721) 28,219 21,667 Net cash used in financing activities (376,256) (214,094) (445,550) (234,505) Cash and cash equivalents at 31 Dec 25,690 31,670 1,042 17,368 Objectives 1st years objective (short term) Hoping to double our share (to reach 70 per cent of the total market) of the speciality coffee market by next year with the launch of New Nescafe Menu (Don Howat,2009) Catering to Malaysian tastes by offering a mix of drinks across different ranges and the new products add to the companys product portfolio of these ranges. (Don Howat,2009) See an increase in coffee consumption in Malaysia. (Don Howat,2009) Hope to change the perception that coffee is bad for health and educate consumer on the goodness of antioxidants contained in coffee. (Don Howat,2009) 2nd years objective (and long term objective) Improving current portfolio to ensure the products has more nutritious without affecting the taste (for example, less sugar, salt and fats). (Nestle, 2008) Maximise the use of good quality local raw materials. (Nestle, 2010) Creating and increasing consumers awareness on nutritional labelling, food safety and consumer rights to safe and quality food. (Nestle, 2008) Guarantee that all products manufactured, imported and distributed by Nestlà © Malaysia are certified HALAL by authorised Islamic certification bodies. (Nestle, 2010) Produce and sell world-class products of the highest consistent quality, reliability and convenience based on business excellence principles throughout our operations.(Nestle, 2010) Marketing Strategies Nescafe Menu utilizing the multiple segmentation bases which included of geographic, behaviour, and demographic segmentation. NESCAFÉMENUs Segmentation for Consumer Market Geographic Country Malaysia Country religion Asia Demographic Age 12 ― 65+ Gender Male and female Family size 1―5+ Family life circle Single/ married (with or without children) Income Upper low and above Occupation Students, working adult, housewives retired Religion Muslim(mainly), Hindu Buddhist Race Malay, Chinese, Indian others Nationality Malaysian Behavioural Occasions Regular Benefits Quality and convenience User status Potential user and regular user User rates Medium use Loyalty Status Strong and absolute Readiness stage Interested, desirous and intention of buying Attitude toward product Positive Table 3: NESCAFÉMENUs Segmentation for Consumer Market Adapt from Major Segmentation Variable for consumer markets by Philip Kotler, Gary Armstrong (2010). Available at Principles of Marketing (13th edition) Chapter 7― Customer-Driven Marketing (Market Segmentation) page 217. Selective marketing (differentiated marketing) ― market-coverage strategy in which a firm decides to target several market segments with separated offers (Philip Kotler, Gary Armstrong 2010). Nestle as leader of global food market applied selective targeting by differentiated their products to numbers of categories that means to target different customer. Categories of product Example of product Targeted customer (in general) ÃÅ" Coffee and Beverage ÃÅ" Nescafe / Milo ÃÅ" All range ÃÅ" Culinary Aids/ Prepared Foods ÃÅ" Maggi ÃÅ" Household, mainly teenager and university students. ÃÅ" Milks ÃÅ" Nespray/ Nesvita ÃÅ" Household ÃÅ" Liquid Drinks ÃÅ" Perrier ÃÅ" Upper middle range ÃÅ" Junior Foods ÃÅ" Nestle Baby Cereals ÃÅ" Parents with baby ÃÅ" Breakfast Cereals ÃÅ" Nestle Breakfast Cereals ÃÅ" Parents with children ÃÅ" Chilled Diary ÃÅ" Nestle Bliss/ Nespray Yogurt ÃÅ" Household ÃÅ" Ice-cream ÃÅ" Nestle ice cream / Drumstick ÃÅ" Parents with children ÃÅ" Chocolate and Confectionery ÃÅ" Kit-Kat / Smarties / Milkybar ÃÅ" All range ÃÅ" Healthcare Nutrition ÃÅ" Nutren Optimum / Fibre / Junior ÃÅ" Household ÃÅ" Performance Nutrition ÃÅ" POWERBAR Performance / Gel ÃÅ" Student working adult ÃÅ" Nestle Professional ÃÅ" Nestle Professional ÃÅ" Medium/ large Companies Table 3: Nestlà ©s products, brand name and their targeted customer. Adapted From Nestle in your life, our brands (Nestle, 2010) From http://www.nestle.com.my/Nestle+In+Your+Life/Our+Brands.htm Nescafe is a convenience product type of consumer product that consumers usually buy frequently, immediately, and with a minimum of comparison and buying effort. Normally low priced and marketers place them in many locations to make them readily available when customers need them (Philip Kotler and Gary Armstrong, 2010). (a) Pricing Strategies Major base pricing strategies à ® Value-based pricing [Everyday low pricing (EDLP)]  § Set reasonably low price but still offer high quality products and adequate customer services. Prices are not the highest in the market nor are the lowest, consistent with the benefits and costs associated with acquiring the product.(O.C. Ferrell Michael D. Hartline, 2008)  § For instant, Nestle(M) re-launched the everyday low price Nestle branded range of Take-Home Tubs with Hi calcium, in line with the Nestle corporate wellness initiatives, to further strengthen the leadership position in the affordable segment. (Nestle, 2008) à ® Competitive Matching Pricing strategy focuses on matching competitors prices and price changes. Although some firms may charge slightly more or slightly less, these firms set prices at what most consider to be the ‘going rate for the industry(O.C. Ferrell Michael D. Hartline, 2008). Nestle set the Nescafe Menu according to the ‘going rate whereby market the 15-pack bags at the recommended retail prices of RM12.90 which is almost the same with the Old Towns white coffee (RM12.90) Strategies for adjusting à ® Promotion discounting Virtually all firms, even those using value-based pricing, will occasionally run special promotions or sales to attract customers and create excitement (O.C. Ferrell Michael D. Hartline, 2008). Nestle uses this strategy to attract new and old customer and increase their sales during promotion. à ® Reference pricing Firms use reference pricing when they compare the actual selling price to an internal or external reference price. All customer use internal reference prices or the internal expectation for what a product should cost. As consumers, our experiences have given us a reasonable expectation of how much to pay for the product (O.C. Ferrell Michael D. Hartline, 2008). A pack of 15 pack-bags coffee cost above RM7.90 above and at the average price of RM11.50 to RM13.50 thus consumer expectation price also will be around that ‘reference price. (b) Product Strategies The launched of New Nescafe Menu is using product line extensions strategy by adding new flavours of coffee to Nescafe brand. These products supplement an existing product line with new styles, models, features or flavour and it allow the firm to keep its product fresh and exciting with minimal development cost and risk of market failure (O.C. Ferrell Michael D. Hartline, 2008). Product Strategies Branding strategy * Line extensions à ® It occurs when a company extends existing brand names to new forms, colours, sizes, ingredients, or flavours of an existing product category. (Philip Kotler and Gary Armstrong, 2010) à ® In this scenario, Nescafe introduce the new Nescafe menu by proving three new flavour of coffee to meet consumer variety. Packing and labelling * Nescafe Menu used a simple design by implements the photo of beverages in the packing and picks the colour to suit the beverages. * A big and clear brand name is spot in the top of the packing. * 15-pack bags at the recommended retail prices of RM12.90 * Nescafe also provide 3 flavour in a box of 6-pack bags for consumer who want to have a try for all the flavour. Customer Support Service * According to O.C. Ferrell Michael D. Hartline (2008), a firm may have difficulty differentiating its products when all products in a market have essentially the same quality, features, or benefits. In such cases, providing good customer support ― both before and after the sale helps in identifying and defining consumer needs. * Nestle provides the toll-free customer service line (1800 88 3433) in order to help them to know more about consumers needs and strengthen the current position. Product Life Cycle ― Nescafe Introduction stage i. Attracting customer by raising awareness of and interest in the product offering though advertising, public relation and publicity efforts that connect key product benefits to customers needs and wants (O.C. Ferrell Michael D. Hartline, 2008). First, Nestle make the official launch for new product included Press conference then advertising their product through newspaper, radio and television. ii. Inducing customer to try and buy the product through the use of various sale tools and pricing activities (O.C. Ferrell Michael D. Hartline, 2008). Nestle conducts free testing section, gives free samples to customer at hypermarket and offers their product in cheaper price during the promotion of new launched product. iii. Furthermore, Nestle ensure there is high availability and visibility of the product through trade promotion activities that encourage channel (hypermarket, convenient store and etc) to stock and support the product (O.C. Ferrell Michael D. Hartline, 2008). Growth stage i. Nescafe has a strong branding, high quality with reasonable price to secure their market position. ii. Utilize advertising to stress the products benefits for target customer (O.C. Ferrell Michael D. Hartline, 2008). iii. Maintain and control over product quality to ensure customer satisfaction (O.C. Ferrell Michael D. Hartline, 2008). For example, Nestle collect the customers feedback through their customer service line and email. iv. Contact with key channel especially retailers to get a better shelf space that easily catch customers eyes. Maturity stage i. Nescafe manage to hold the 70% market share of the Malaysian market share with its soluble coffee ranges (Don Howat, 2009) ii. Nestle able to create cash flow and invest it for new products or technology to improve their companys portfolio. iii. At this stage, Nescafe also develop a new product image and apply the new technology to their products. (c) Distribution strategy Nestle uses the indirect marketing channel with intensive distribution that makes a product available in the maximum number of merchants or outlets in each area to gain as much exposure and as many sales opportunity as possible (O.C. Ferrell Michael D. Hartline, 2008). Multiple customer-marketing channel Adapted from Business (tenth edition)by William M. Pride, Robert J. Hughes, Jack R. Kapoor, 2009. Available at http://books.google.com.my/books?id=zb0cItqvLJUCpg=PT427dq=customer+marketing+channelhl=enei=PNa4S6_3I4SyrAfPpfXDCgsa=Xoi=book_resultct=resultresnum=7ved=0CFMQ6AEwBg#v=onepageq=customer%20marketing%20channelf=false Nestlà © as the producer keep the product in their national distribution centre which is used as the main logistic function ― warehouse. Next, wholesaler represent hypermarket that gets the products for the agent (sales office) and then sell it to retailer and customer. (d) Promotion strategy Nestle applied the promotion mix as the promotion strategies. Nescafe use product advertising to promote the image, features, uses, benefits, and distribution of products (O.C. Ferrell Michael D. Hartline, 2008). They present their advertising through television, radio, magazines, newspapers, outdoor display and the internet. Thus, consumers can have a look of the physical evidence of the product. Public relations can be referring to the process in the 7Ps of the marketing mix. It used to promote the firms, its people, its ideas, and its image and even to create an internal shared understanding among employees and can create specific images such as quality, innovativeness, value, or concern for social issues (O.C. Ferrell Michael D. Hartline, 2008). Nestle uses different methods such as press conferences, press releases and event sponsorship. For instant, Nescafe organizes press conferences and releases official press to announce the launch of the Nescafe Menu. Personal selling refers to personal presentation by the firms sales force for the purpose of making sales and building customer relationships. Sales people (as one of the 7Ps of marketing mix) will carry out the communication that attempts to inform customers about products and persuade them to purchase those products. Nestle uses the 6 sales offices and their employees to sell their products. Sales promotion direct towards consumers and trade is applied. Nestle gives sale promotion by giving out samples, point-of-purchase promotion and contests. For example, Nestle promotes different contests for their product seasonally to create excitement for consumers and increase the sales. Moreover, they offer trade allowance and selling incentives offered to an intermediarys sales force. Conclusion and recommendations In conclusion, Nestle group is a strong financial corporate and Nestle Malaysia is a Multinational company that have a bright future in exporting Halal product to more countries out of Asia. The ‘born of the new Nescafe Menu means a revolution of Nescafe beverages by offers local-styled coffee according to consumers needs. Furthermore, I discovered that Nestle do not have a brand that offers tea beverages as new line of product and attract non-coffee drinker to be Nestlà ©s consumer. Moreover, Nescafe ought to provide all their beverages in can so that it easy to carry to everywhere and enjoy it at anytime. As the awareness of health issues is rising rapidly in Malaysia, Nestle should provides their product with low sugar range or replace it with sugar cane which is more healthier compare to fine sugar. Lastly, Nestle should re-design their logo, label and packing as it rated as less attractive compare to its competitor. As the fast-development of multimedia, Nestle should fully utilize it in their packing and advertisement to suit the new generation. Reference Books and e-books Principle of Marketing 13th edition by Philips Kotler Gary Armstrong, 2010. United State of America, Pearson Prentice Hall. Marketing Strategy (global edition) 4th edition by O.C Farrell Michael D. Hartline ,2008. United State of America, Thomas South-Western. Business (tenth edition)by William M. Pride, Robert J. Hughes, Jack R. Kapoor, 2009. (Online) Available at http://books.google.com.my/books?id=zb0cItqvLJUCpg=PT427dq=customer+marketing+channelhl=enei=PNa4S6_3I4SyrAfPpfXDCgsa=Xoi=book_resultct=resultresnum=7ved=0CFMQ6AEwBg#v=onepageq=customer%20marketing%20channelf=false [accessed at 20th March 2010] Introduction to marketing conceptsBy Graeme Drummond, John Ensor, fifth edition

Morality of Population Control of Bangladesh Essay -- Bangladesh World

Morality of Population Control of Bangladesh ABSTRACT: The rapid rate of population growth in the last half of the present century causes anxiety about the future of humanity because the amount of resources needed to satisfy basic necessities is extremely large. Correspondingly, the satisfaction of basic needs cannot be the sole criterion of the good life. Human beings have a right to live a life composed of things that make life go best. The case of Bangladesh shows that the majority of people live a life barely worth living, a life morally undesirable. One major reason is the rapid increase in population. Bangladesh covers an area slightly less than that of the state of Illinois, but has a population that is roughly half of the total population of the United States. The quality of life is inexorably linked to population growth. Further, human welfare and the quality of life are closely linked to the availability of resources. Rapid increases in population growth reduces resource availability and often degrades the environment . At some point, regulation is needed to limit population growth in Bangladesh in order to maximize opportunities for living worthwhile lives both by present as well as future generations. I develop a moral viewpoint that justifies population control in Bangladesh. Bangladesh is one of the least developed countries of the world. Rapid increase of population causes government to declare it as the number one problem and major impediment to economic development and progress. With an area of 1,47,570 sq km — a size little less than that of the state of Illinois, USA the country’s population has almost tripled to the present 125 million from the 1951 figure. In education, health and housing sectors, the ... ...tab, F.U. and Karim, Z, "Population and Agricultural Land Use: Towards a Sustainable Food Production System in Bangladesh" in Ambio Vol 21, No. 1, Feb 1990, p-50. (9) These rights are stated in the unofficial document of the Untied Nations Preparatory Committee for the International Conference on Population and Development, pp:11-12. (10) Cf. Hartmann, B, Reproductive Rights and Wrongs: The Global Policies of Population Control and Contraceptive Choice, Harper and Row; New York, 1987. (11) Parfit, D, "On Doing the Best for Our Children", in Ethics and Population ed. Bayles, M.D., Schenkman Publishing Co. Inc., Cambridge, Mass, 1976; pp:100-115. (12) Vide. Kavka, G.S., "The Paradox of Future Individuals", in Philosophy and Public Affairs, Vol 11, No-2., 1981; pp-93-113. (13) Parfit, "Overpopulation", pp-145-164. (14) Parfit, "Overpopulation", p:146.

Macbeths Varying Atmosphere :: Macbeth essays

Macbeth's Varying Atmosphere      Ã‚   Concerning the atmosphere in William Shakespeare's Macbeth, the reader might say that it is ever-changing and yet constant in many ways. Let us look at it in this essay.    L.C. Knights in the essay "Macbeth" mentions equivocation, unreality and unnaturalness in the play - contributors to an atmosphere that may not be very realistic:    The equivocal nature of temptation, the commerce with phantoms consequent upon false choice, the resulting sense of unreality ("nothing is, but what is not"), which has yet such power to "smother" vital function, the unnaturalness of evil ("against the use of nature"), and the relation between disintegration in the individual ("my single state of man") and disorder in the larger social organism - all these are major themes of the play which are mirrored in the speech under consideration. (94)    Charles Lamb in On the Tragedies of Shakespeare comments on the atmosphere surrounding the play:    The state of sublime emotion into which we are elevated by those images of night and horror which Macbeth is made to utter, that solemn prelude with which he entertains the time till the bell shall strike which is to call him to murder Duncan, - when we no longer read it in a book, when we have given up that vantage-ground of abstraction which reading possesses over seing, and come to see a man in his bodily shape before our eyes actually preparing to commit a muder, if the acting be true and impressive as I have witnessed it in Mr. K's performance of that part, the painful anxiety about the act, the natural longing to prevent it while it yet seems unperpetrated, the too close pressing semblance of reality,give a pain and an uneasiness [. . .]. (134)    D. F. Bratchell in Shakespearean Tragedy record's Charles Lamb's consideration of   Macbeth's atmosphere as essential to the purpose of the play:    For Lamb the essence of the tragedy in Macbeth lies in the poetically suggested atmosphere of horror and evil impulse, readily seized upon by the imagination of the perceptive reader, whereas stage representation concentrates the mind on the action. (133-34) Roger Warren comments in Shakespeare Survey 30 , regarding Trervor Nunn's direction of Macbeth at Stratford-upon-Avon in 1974-75, on opposing imagery used to support the opposing atmospheres of purity and black magic:    Much of the approach and detail was carried over, particularly the clash between religious purity and black magic.